NRCC Attendee Numbers Break Record!

ATLANTIC CITY — Despite COVID protocol, the Delta Variant and vendor downsizing due to staffing issues and illness, the 31st Northeast Regional Carwash Convention (NRCC), October 4-6, at the Atlantic City Convention Center, broke its 2019 attendee record, according to show Chairman, David DuGoff, with the Mid-Atlantic Carwash Association, this year’s host. “Carwashers are just the best people in the world,” said DuGoff. “It is in our DNA to want to share with others. We learn so much from each other and that is why we want so much to be together again. And that is what we saw at the 31st NRCC — record-breaking operator attendance!” 

In addition to impressive attendance, 998 excluding vendors, the NRCC board elevated its educational lineup and secured high-profile presenter, former Governor Chris Christie, as its Keynote Speaker. “Governor Christie, a native of New Jersey, is candid and entertaining. Whether you like his politics or not, he provided us with a caliber of speaker we have not had in the past,” said Suzanne Stansbury, NRCC board member and education track coordinator. “We were thrilled to have him at our event.” 

The NRCC was able to secure this level of speaker thanks to a generous co-sponsorship from innovateIt and Micrologic Associates. “I thought Governor Christie’s comments were both insightful and inspiring for small business owners,” said innovateIt President Ron Slone. Added Miguel Gonzalez, Micrologic President & CEO, “Governor Christie was a fantastic choice. For me, personally, it was a career highlight. His authenticity and energy resonated with the audience. My thanks to the NRCC for making this possible.”

In addition to the Keynote, the education track included an unscripted Early Bird panel discussion on any and all topics relating to carwashing, a program on turning a difficult customer into a customer for life and a lively, candid discussion with some industry “Titans” on consolidation, transformation and the industry’s bright future. That seminar included Sonny’s Paul Fazio, Simoniz USA’s Bill Gorra, Hoffman Car Wash’s Tom Hoffman Jr., Amplify Car Wash Advisor’s Bill Martin and International Carwash Association’s Eric Wulf. Unfortunately, due to illness, Big Ass Fans founder Carey Smith was unable to attend. He will, however, be on the 2022 education track!

Another change to the 2021 show was the expansion of the Welcome Reception sponsored by ICS. “We really wanted to make it all-inclusive and a true networking event so we opened it up to every single attendee, no matter if they just came to walk the floor or purchased a full convention pass,” said Stansbury. “It turned out to be a perfect ending to the first day of the trade show featuring Jersey snacks and beverages.”

The NRCC board also opted to change hotel venues and move back to the iconic Atlantic City boardwalk and call the newly-renovated Hard Rock Hotel & Casino home for the next several years.  

The 32nd NRCC is slated for September 19-21. For attendee and exhibitor registration information visit, email or call 800/868-8590. The 2022 show is hosted by the New England Carwash Association with Dave Ellard and John Shalbey Jr. as co-chairmen. “We have some terrific additions to our educational lineup on tap for the 2022 NRCC,” said Shalbey Jr. “We always strive to push the bar a little higher with each show.” 

About the NRCC

The Northeast Regional Carwash Convention (NRCC) is an alliance of volunteers from five East Coast carwash associations: the Car Wash Operators of New Jersey (CWONJ), Connecticut Carwash Association (CCA), Mid-Atlantic Carwash Association (MCA), New England Carwash Association (NECA) and New York State Car Wash Association (NYSCWA). The event is held annually in the fall and includes a trade show floor and educational programming geared toward carwash owner/operators. The first NRCC was held in 1989 in Newport, RI.

Chris Christie
Packed NRCC Floor
NRCC Education