Monday, October 4

Virtual Wash Tour – NYSCWA
Seminar moderator: Tom Hoffman, Jr.
Join Tom Hoffman Jr. while we expand our horizons for a “virtual” tour of three of the most innovative and forward-thinking washes we could find from the comfort of the Atlantic City Convention Center. This standing-room only seminar of washes is a must-see!

Sites Include:
* Valet Auto Wash, general manager Ray Cerwinski (Oxford Valley, PA)
* Cool Wave Car Wash, owner Bobby Willis (VA)
* Hoffman Car Wash, owner Tom Hoffman, Jr. (Latham, NY)
* Autorific, owner Dale Reynolds (NC)

The NYSCWA is this seminar’s host.

Tuesday, October 5
*Program starts at 7:45am; Breakfast starts at 7:30am
Early Bird/Breakfast
Moderator: Patrick Mosesso
This show favorite is a candid, unscripted panel discussion with seasoned operators who will answer any and all questions relating to carwashing in an informal panel discussion. You will be able to ask and text questions at the event, as well as provide them prior to the event at

Panelists Include:
* Paul Vallario, Westbury Personal Touch, Long Island
* Steve Sause, Cloud 10 Car Wash, CT, NJ, PA, FL
* Tom Halford, Shammy Shine Car Washes, NJ, PA
* Tom Morris, Chesapeake Carwash, MD
* Chris Ouimet, Fitzy’s Car Wash, Grafton, MA
The NECA is this seminar’s host.

Breakout Session
Big Ass Fan Founder Carey Smith on “How Embracing a ‘Fail Fast’ Approach Can Help You Succeed”
Every year, American entrepreneurs start more than half a million companies, but only 200 ever reach $100 million in revenue. Carey Smith, the founder of Big Ass Fans, knows firsthand what it takes to change promising to prosperous. In fact, it was failure that led him to start Big Ass Fans. He used the valuable lesson that you can usually tell within a short time if an idea’s going to work. If it doesn’t, make the conscious decision to fail fast. In this seminar Carey will share his contrarian business practices and discuss how he tells his employees, “If you’re not making mistakes, you’re not working.” That’s because growth comes only from taking risks.

Interviewer: Dino Nicoletta, Asbury Circle Car Wash, Quick Lube & Detail Center, Neptune, NJ
The CWONJ is this seminar’s host.

Breakout Session #1
How to Turn a Difficult Customer into a Customer for Life
Introduction: Bob Rossini
Presenter: David Melhorn, Kleen Mist Carwash, Shamokin Dam, PA
Customers who challenge you are the key to your success, not an opponent to defeat. Presenter David Melhorn, a multi-model third generation carwasher, will show you how to change your perspective, address the customer’s concerns and build a strong foundation for your carwash.
The CCA is this seminar’s host.

2021 NRCC Keynote Speaker
Introduction: Dave DuGoff/Mike Ashley
Keynoter Gov. Chris Christie
Christie, a politician, political commentator, lobbyist and former federal prosecutor who served as the 55th Governor of New Jersey from 2010 to 2018, has gained national prominence as a moderate voice in the Republican Party. He sought the party’s nomination for president in 2016.
He is noted as a uniting figure capable of transcending partisanship in times of crisis and was praised for his leadership after Superstorm Sandy. His keynote will be candid, colorful and a must-see!
A graduate of the University of Delaware, Christie received his Juris Doctor degree from Seton Hall University in 1987.
*Sponsors: Micrologic & InnovateIt
The MCA is this seminar’s host.

Awards Luncheon
*Awards and then lunch


Welcome Reception *Lower Level of the Atlantic City Convention Center
Open to all attendees; “Jersey” snacks, beer & wine. Cash bar.
* Sponsored by ICS

Wednesday, October 6
Breakout Session/Breakfast
Industry Titans Talk Consolidation, Transformation & A Bright Future
Moderator: John Shalbey Jr.
Panelists Include:
Bill Martin, Metro Express Car Wash & Amplify Car Wash Advisors
Tom Hoffman Jr., Hoffman Car Wash
Bill Gorra, Simoniz USA
Paul Fazio, Sonny’s Enterprises
Eric Wulf, International Carwash Association

The NECA is this seminar’s host.