2024 Schedule of Events

2024 NRCC Education

Monday, October 7
4:00-6:00 pm *TIME CHANGE
The Virtual Carwash Tour
Moderator Tom Hoffman, Jr., Hoffman Car Wash
Atlantic City Convention Center
This seminar is sponsored by AVW Equipment Company, Inc.

Join Tom Hoffman, Jr. while we expand our horizons for a “virtual” tour of four of the most innovative and forward-thinking washes we could find from the comfort of the Atlantic City Convention Center. This standing-room only seminar of washes is a “must-see” and includes two out-of-market sites to impress!

Featured sites include:

  • Sudzy Salmon’s new 180’ double tunnel in AK
  • Autobell’s Chester and Newark, DE sites
  • Hoffman Car Wash’s new high-tech Express Exterior in Halfmoon, NY
  • Canton Car Wash, MD’s environmentally-responsible full serve

6:30-8:30 pm
Simoniz Celebration: Cocktails & Conversation
Hollywood Ballroom, Hard Rock Hotel & Casino

All are welcome to attend this outstanding Simoniz Celebration thanks to the long-time NRCC supporter, sponsor and exhibitor. This exceptional opportunity to mix and mingle with fellow operators and suppliers will set the tone for an exceptional 34th NRCC! Pre-registration required. The registration link is available at nrccshow.com
The 2023 event has more than 500 attendees!!!

Tuesday, October 8
7:30-8:45 am (program starts at 7:45)
Early Bird Panel & Breakfast w/ Marketing Focus
Moderator John Shalbey, Jr., Rojo Car Wash

Moderated by John Shalbey, Jr., this show favorite is a candid, unscripted panel discussion with seasoned operators who will answer any and all questions relating to carwashing with an emphasis this year on marketing. Ask or text questions at the event, as well as before to info@nrccshow.com. The only topic off limits is pricing!

MCA, Sean Larkin, Westminster Car Wash & Detailing, Westminster, MD
NYSCWA, Steve Weekes, Spritz Car Wash, Clifton Park, NY
CWONJ, Tom Halford, Shammy Shine, Milford, NJ
MKT EXPERT, Tatum O’Donnell, Splash Source, Naples, FL

9:00-9:45 am
Revving Up Your Recharge Revenue by Maximizing Unlimited Conversion in a Tightening Economy
This seminar is sponsored by WelcomeMat.

Chris Brown, owner and founder of Myrrh Consulting, a performance management firm based in Orlando, FL, will share the secrets of selling memberships in our inflationary environment without pushing guests away from undue pressure. Drawn from his personal sales and training at carwash kiosks around the country with some of the industry’s best operators, Chris will share:

  • How the average salesperson misallocates their time in a transaction and how to fix it
  • The Law of Extraction — Why salespeople work twice as hard as they have to and produce half the results they are capable of
  • How to avoid confusing the guest with your menu options
  • How to capture wash upgrades subtly while focusing primarily on selling memberships and
  • The most important thing an owner can do to help his sales management team succeed.
  • This is Chris’ follow-up to his hugely successful seminar at the 2023 NRCC. He has helped clients across 15 industries and more than 100 markets improve frontline sales, service levels, recruiting and labor percentages.

Concurrent Programs!

10:00-10:45 am
An Update on the State of the Carwash Industry

Bank of America’s Ravi Mani and Rahul Barua, managing directors who head up the firm’s investment banking coverage at Bank of America Securities across the carwash industry, will share their perspectives on the broader carwash industry and outlook on the sector.

Ravi Mani and Rahul Barua are managing directors who lead up the firm’s investment banking coverage at BofA Securities across the carwashing industry.

10:00-10:45 am
8 Ways to Becoming a Magnetic Manager

It’s harder than ever to FIND and KEEP good employees — and the make or break factor is YOU! People don’t leave companies, they leave their bosses! People want to work for people who appreciate them, coach and care about them, encourage them and recognize and use their strengths. These people are called “Magnetic Managers.” They attract and keep the best labor pool available. This session includes access to a complimentary video and a handout for use back at the wash. Managers can’t afford to miss this session!

JoAnna Brandi has spent 34 years helping her customers keep more of their customers. She helps leaders sharpen their competitive edge with improved employee and customer retention, productivity, creativity and increased profitability. She is the author of “54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World.” She also writes a quarterly column for the Northeast Carwasher magazine.

11:00-11:45 am
Keynote Speaker Will Guidara
The Power of Giving People More Than They Expect

You might say that Will Guidara is a bit “unreasonable.” And he would take that as a compliment. Guidara is a renowned restaurateur, bestselling author of Unreasonable Hospitality and even had the FX series The Bear loosely based on his story. In his keynote he will show us just how taking exceptional customer service to the next level, at your carwash, can pay off!

You can also listen to Will’s TED Talk on our home page.

This seminar is sponsored by Micrologic, Hoffman InnovateIT and Sgt. Sudz

12:00-1:00 pm
Awards Luncheon
Led by CWONJ Past President Doug Rieck.

Meet our award winners!
Emerging Leaders
Most Distinguished Person
Hall of Fame
1:00-6:00 pm
Exhibits Open

6:00-7:00 pm
Welcome Reception

Open to all attendees, this event features ‘Jersey snacks, beer and wine compliments of long-time Sponsor ICS. It’s a great opportunity to kick back after a long day of education and taking in the expansive show floor with friends old and new. Plus, each attendee could win $500 or a Bluetooth Speaker just for having fun!

Location: ACCC Atrium

This event is sponsored by ICS.

8:00 am – 9:30 am
Wednesday, October 9
Service is a Superpower: Lessons Learned in a Magic Kingdom
Includes buffet breakfast.

Louie Gravance is a customer service guru and former training designer for Walt Disney World in Orlando. In this seminar he will tell us that the delivery of excellent customer service is transformational; not just for the recipient but for the provider. He will then show us how that can translate into your daily carwash operations. Known as the guy who can make the Disney service concept work outside of Disney, you won’t want to miss what Louie has to share and take that knowledge back to your wash.

This seminar is sponsored by DRB.

9:30 am – 1:30 pm
Exhibits Open